Business Analytics Services

Stay ahead with business analytics services that leverage deep data science capabilities to deliver actionable insights, resulting in positive business outcomes.

Analytics & Insights

Implementing actionable insights to deliver business outcomes

To enable growth, customer-focused organisations need to understand the importance of data that flows in and out through their systems. Analytics can help harness this data, driving change in internal operations and marketing efforts, and enhancing corporate strategies.

Firstsource’s analytics solutions eliminate bias, replacing them with data driven customer insights to gain a clear advantage, while learning from experience, using the data to predict future behaviour of customers to facilitate better decisions.

Analytics solutions across verticals

Banking & Financial Services

Whether it is minimizing friction across customer touch points, maximizing collection efforts, increasing products per client or reducing exposure to risk; Analytics has breathed new life into every function of BFS Industry.


Making healthcare affordable and accessible to all sections of society has been an endeavor for all governments and the healthcare sector itself. Analytics has a huge role to play in this quest.


In an industry where advanced math and financial theory form the cornerstone of analyzing risk and cost, Data Science can undisputedly transform ways of doing business.

Telecom & Media

The Telecom and media industries experience a very high degree of dynamism in terms of every changing technology, growing consumer expectations, redefined offerings and macro-economic conditions. Survival in such a fast paced environment is possible only by understanding the language your data across operations, customer experience, marketing speaks

Stay Ahead

Our analytics solutions uncover actionable insights which we implement to deliver results

  • Fraud detection:?the opportunities for crime have risen with the number of automated transactions taking place. Analytics can help detect root causes, identify trends, detail systemic gaps and provide actionable insights
  • Retail buying behaviour:?pinpoint a consumer’s inclination to purchase by time of day and/or day of the week
  • Creditworthiness:?map the financial footprint of a customer that can estimate the ability and reliability to repay loans
  • Insurance payouts:?predict health insurance payouts based on patients’ health issues and hospital visits
  • Employee retention:?forecast the right fit of candidates who will stay with an organisation and help reduce employee attrition.

Analytics solutions across business functions

Artificial Intelligence

In an increasingly competitive and dynamic business environment, failure to improve efficiency across functions is tantamount to perishing. Nearly all successful businesses that have stayed ahead of the curve have been early adopters of AI. With time, Implementing AI to retain a competitive edge is now a prerequisite for survival.

Marketing Analytics

The target audience of any campaign is becoming increasingly elusive in today’s evolving market that’s marked by an explosion of communication and communication channels. Successful Campaigns have surmounted this by relying on marketing analytics to know customers better and leverage insights for effective brand building.

Customer Analytics

In today’s day and age of rapidly growing customer digital foot prints, analyzing this wealth of information is necessary for an improved customer experience.

Operations Analytics

Take the guess work out of business decisions. Be on top of things with an easily comprehendible panoramic view of all aspects of business operations.

Risk Analytics

Where change is the only constant and volatility is the new normal, businesses are increasingly relying on risk analytics to power ahead. Continue to focus on core functions, despite operating in an environment fraught with risk.

"The team at Firstsource have consistently been approachable, dedicated and knowledgeable in customer service delivery and the contact centre infrastructure.

The personal relationships between both organisations has been the recipe of the success. A good outsourcer will forge solid relationships with their clients, which Firstsource certainly did.

For this reason, we would have no hesitation in calling upon the support of Firstsource, should we need to, in the future."
Head of Customer Contact Centres
Global Transatlantic Airline Brand
Download Insight

Download insights

All insights

Why Firstsource?

"Leader" in the IAOP Outsourcing 100 List for 2017

This prestigious designation is granted only to the best and most disruptive BPO companies

Trusted by FTSE 100 & Fortune 500 companies

We believe in long term partnerships - over half of our clients have been with us for 7 years or longer

18,000+ people in 38 global delivery centers

We deliver 24/7 customer support aided by advanced analytics, RPA and cutting-edge technology

Ready to get in touch and grow your business?
Tell us a little more so we can connect you with the right person
Last step!
Let us know which solutions you're most interested in


Let's Talk

Related Pages


FCI is our proprietary customer intelligence solution, designed to deliver actionable insights from customer interactions, enabling a better customer experience.


FirstResolve is our proprietary customer complaint management solution. FirstResolve delivers claims handling methodology that includes a portfolio of claims management services covering the complete range of consumer claims.


Stay ahead with our business process consulting services that deliver cost optimisation, revenue growth and increased customer satisfaction.

Get in touch